Diploma in Marketing Level 3

LEVEL 3 DIPLOMA IN MARKETING

SUBJECTS:

MARKETING LEVEL 3
 Nature and Role of Marketing
 Marketing Research, Analysis and Decision
 Marketing Implementation, Strategies Tactics
 Services and Relationship Marketing
 International and Global Marketing
 Marketing, IT and Internet

And any 2 or 3 of the followings:

PUBLIC RELATIONS LEVEL 3
 The Nature of Public Relations
 The Publics of Public Relations
 Law and Voluntary Codes
 International Public Relations
 Community Relations
 A Public Relations Campaign
 Working with Media
 Exhibitions
 Sponsorship
 Research
 Technology and the internet
 Public Relations miscellaneous
 Professional Development

SELLING & SALES MANAGEMENT LEVEL 3
 Establish a Sales Plan
 The Selling Function
 Distribution Channels
 Recruitment and Training
 Sales Management
 Sales Forecasting, Budgeting and Evaluation
 Sales Records
 Legal and Ethical Issues in Selling
 Sales Organisation and Control

ADVERTISING LEVEL 3
 Working in Marketing Communications
 Role of Advertising Related to Marketing
 The Advertiser
 Advertising Agencies
 Creating Press Advertisements and Television Commercials
 Producing Advertisements
 Production of Commercials
 Media Selection
 Advertising Controls
 Evaluating and Testing

CUSTOMER SERVICE LEVEL 3
 The Developing Role of Customer Service
 Delivering Reliable Service
 Communicating with Internal & External Customers
 Handling & Solving Customer problems & complaints
 Influencing, Improvement & Effective change

Entry requirements
Minimum Age	Academic qualification	Proficiency Level	Course Outcomes	Duration	Mode of delivery	Awarding Body
16 years	secondary education	English at Secondary Level	Diploma	Full -Time : 6 Months Part-time :9 months	Classroom and IT Room	LCCI International Qualifications

Fee Structure	Part-time
Full Payment (No GST)	S$
Application Fee**	145.00
Training Materials Fee	60.00
Course Fee	1590.00
GST	Nil
Total Course Fees (Exclude Examination Fee)	1650.00
Insurance for Fee Protection**	80.00
Medical Insurance Fee, if applicable	90.00
SDF Funding* (Applicable to Singapore Citizen & PR only) *Please refer to SkillsConnect for more information	637.00 (Normal Funding 349.00 (Enhanced Funding)

Fee Structure	Full-time
Full Payment (No GST)	S$
Application Fee**	330.00
LCCI Textbooks	300.00
Course Fee	7500.00
GST	Nil
Total Course Fees (Exclude Examination Fee)	7800.00
Insurance for Fee Protection** Medical Insurance Fee	385.00
** Non-refundable Note: Fees are subject to change with or without prior notice.

Course Schedules
Part-time
Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
6/1/11	-	23/3/11	20/4/11	-	7/6/10	-	2/8/10	13/9/10	-	8/11/10	7/12/10
Full-time
Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
-	15/2/11	-	-	9/5/11	-	-	16/8/10	-	-	11/10/10	6/12/10