PRINCIPAL'S RECOMMENDATIONS

Subjects specially chosen for you which give you value for money in terms of job market recognition and not too difficult to pass within the shortest possible time, especially for part-timers and fresh school leavers, without or little exposure and experience in the commercial fields. Come and enroll with JE COMPUTER & EDUCATION CENTRE immediately to facilitate and mitigate your problem in the learning process and achieve your ultimate objective of acquiring the prestigious and well sought after diploma from the LCCI – A GATEWAY TO A BETTER CAREER AND LIVING

DIPLOMA IN MARKETING ( LEVEL 3 )

MARKETING

Nature of Marketing
Role of Marketing
Marketing Organisation
Marketing Research, Analysis and Decision
Marketing Implementation, Strategies Tactics
International Marketing
Marketing, IT and Internet

SELLING & SALES MANAGEMENT

Establish a Sales Plan
The Selling Function
Distribution Channels
Recruitment and Training
Sales Management
Sales Forecasting, Budgeting and Evaluation
Sales Records
Legal and Ethical Issues in Selling
Sales Organisation and Control

PUBLIC RELATIONS

The Nature of Public Relations
The Publics of Public Relations
Law and Voluntary Codes
Publics Relations in Developing Countries
Export Public Relations
Community Relations
The Organisation of Public Relations
Planning and Preparation of Public Relations
Media Relations
Channels of Communication: Methods and Techniques
Audio and Visual Aids
Public Relations own Media
Exhibitions
Sponsorship
Ancillary Services
Research
Developments and Trends

ADVERTISING

The Role of Advertising
Types of Advertising
The Advertising Manager
The Advertising Agency
Creating Broadcast Commercials
Producing Advertisement
Production of Commercials
Selection of Media
Media Research
Media Planning and Buying
Voluntary Controls
The Law and Advertising
Advertising Evaluation and Assessment
The Impact of Technology

Entry Requirements

Applicants need to be aged 16 years or above
No Formal Qualification